The landscape of video discovery has fundamentally shifted. In the early days, YouTube SEO was a game of “keyword stuffing”—tagging your video with every related term and hoping for the best. Today, the algorithm has evolved into a sophisticated discovery...
Your website’s content is the voice of your brand. But while your human readers see a beautifully designed blog post or a persuasive product review, search engines and AI agents see something entirely different: a mountain of raw code. Schema markup (also known...
E-commerce can be tricky – picking the right platform, learning how to use it to add products, calculate shipping, etc. etc. And then you have to actually get people to your shop, which may be the most tricky part of all. While paid ads can provide a quick spike...
If you’ve ever studied a bit of SEO, you probably heard the old mantra: Content is king, but backlinks are the crown. For years, the formula for ranking on the first page of Google was simple: get as many links as possible from high-authority websites, and watch...
I have had many conversations with clients over the years about plugins… most of them fairly difficult. Usually, when I take on a new client, they are already months or years into their business and website journey. They’ve either DIY’d everything so...
